CHSH advised the La Poste Group in Bulgaria on the acquisition of a majority stake in the Bulgarian marketing agency Metrica
CHSH Sofia advised Mediapost Hitmail SA, a subsidiary of the French La Poste Group, on the transaction where Mediapost acquired a majority stake in the Bulgarian marketing agency Metrica. Metrica specializes in the development of comprehensive strategies, direct marketing campaigns and remote sales. The La Poste Group, which currently operates in 40 countries, has further expanded its portfolio of services as a result of this acquisition.
CHSH Sofia advised La Poste throughout the transaction, conducted comprehensive due diligence of the target, reviewed and analyzed corporate documents, the corporate history of the target and its assets and liabilities, and carried out a high level review of its financial statements. CHSH also drafted the share purchase agreement and all other necessary transaction documents. The team at CHSH Sofia consisted of partner Boyko Gerginov and senior attorney Kalin Bonev, who led negotiations with the sellers and advised and assisted the client during the entire process until closing of the transaction.