The establishment of the joint venture in Bulgaria represents an important step forward for the expansion of the PIERER group's bicycle and e-bike production capacity in Europe. The total investment amounts to approximately EUR 40 million. A state-of-the-art facility for the production of e-bikes will be constructed on a 130,000 m² site where (electric) bicycles will be manufactured exclusively for the PIERER group under the HUSQVARNA E-Bicycles, R Raymon and GASGAS E-Bicycles brands.
CERHA HEMPEL teams based in Vienna and Sofia led by partners Dr. Bernhard Kofler-Senoner, LL.M. (Lead Partner, Antitrust, M&A) and Boyko Gerginov (Lead Partner, Corporate/M&A, Real Estate) respectively advised the client on the transaction, in particular with regard to corporate law, M&A, merger control and real estate. Mag. Roman Hilzensauer (Team Leader Legal Sales & Intellectual Property) and Mag. Verena Schneglberger-Grossman (Vice President Legal) coordinated the legal aspects of the project for the client in-house.
In addition to Dr. Bernhard Kofler-Senoner, LL.M. and Boyko Gerginov, the teams at CERHA HEMPEL included Mag. Kalin Bonev (Senior Associate in Sofia, Corporate/M&A), Dr. Anna Wolf-Posch, LL.M. (Partner in Vienna, Antitrust), Mag. Nadine Leitner (Senior Associate in Vienna, Corporate/M&A), Dr. Polina Westerhoven (Associate in Sofia, Corporate/M&A), MMag. Dr. Michael Mayer (Counsel in Vienna, Antitrust), Mag. Zakar Stepanyan (Associate in Vienna, Antitrust), Mag. Agnes Lackenberger LL.M (Associate in Vienna, Antitrust) and Mag. Philipp Schaubach, LL.M. (Associate in Vienna, Antitrust).
Noerr Partnerschaftsgesellschaft mbB acted as antitrust counsel in connection with the merger control proceedings in Germany (Dr. Kathrin Westermann, Partner and Markus Brösamle, Senior Associate) and in Poland (Radosław Biedecki, Partner and Jerzy Kapitańczuk, Associate).
MAXCOM was advised by Dr. Boris Velev (Lukanov & Genechva law office) and Mag. Stanimir Iliikov.