"BioMarkt" is devoid of distinctive character according to the General Court
Under EU law, a trade mark may not be registered if there are absolute grounds for refusal. Accordingly, a sign may not be registered as a trade mark if it consists "exclusively of signs or indications which may serve, in trade, to designate the kind, quality, quantity, intended purpose, value, geographical origin, or the time of production of the goods or of the rendering of the service, or other characteristics of the goods or service" (Article 7(1)(c) of the European Union Trade Mark Regulation [Regulation (EU) 2017/1001]).